The complete architecture, funnel strategy, and content roadmap for marclauney.com — every page, its purpose, and how they connect.
Seven core pages, each with a clear job. The homepage attracts, the lead capture converts, the content builds authority, and the events/production tools keep the operation running.
Every visitor enters somewhere and should exit with a reason to stay connected. This is the conversion architecture.
Current status of every page in the site. Use this as your build checklist.
| Page | URL | Purpose | Status | Priority |
|---|---|---|---|---|
| Homepage | /index.html | Main entry point. Brand, podcast, writing overview | ✓ Built | P0 |
| Lead Capture | /lead-capture.html | Free guide offer — email capture | ✓ Built | P0 |
| Lead Magnet / Thank You | /lead-magnet.html | Guide delivery + welcome + next steps | ✓ Built | P0 |
| Events Calendar | /events.html | Upcoming webinars, speaking dates | ✓ Built | P1 |
| Production Schedule | /production.html | Internal episode pipeline tracker | ✓ Built | P1 |
| This Site Plan | /sitemap.html | Architecture, funnel, status tracker | ✓ Built | P1 |
| Podcast Archive | /podcast | Full episode list with filters & show notes | In Plan | P1 |
| Essays / Writing | /writing | Full essay library, categorised | In Plan | P2 |
| About Marc | /about | Full bio, media kit, speaking enquiry form | Planned | P2 |
| Individual Episode Pages | /podcast/ep-001 | Show notes, transcript, resources per episode | Planned | P2 |
After signing up via the lead capture page, new subscribers receive this automated 5-email sequence before moving to the regular weekly newsletter.
| When | Subject Line | Purpose | |
|---|---|---|---|
| Email 1 | Immediately | "Your Pilot Psychology Starter Kit is here" | Deliver the guide. Warm welcome. Set expectations. |
| Email 2 | Day 2 | "The confession most pilots will never make" | Share the best essay. Build trust. Drive to writing page. |
| Email 3 | Day 4 | "The episode I'd start with (if I were you)" | Direct to best podcast episode. Convert to listener. |
| Email 4 | Day 7 | "What does 'pilot psychology' actually mean?" | Explain the four pillars. Deepen understanding of the framework. |
| Email 5 | Day 10 | "Here's what happens next" | Introduce weekly newsletter cadence. Invite to upcoming event. Ask for reply. |